MAKEUP COUNTER MANEUVERS

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Having fun while shopping smart

You’re off work. You’re in the store. The people are beautiful, the products look delicious, your favorite song is playing and you’re having a blast. That’s when it happens. A lovely lady invites you to sit down for a free makeover or to just try a new product for a moment and you’re hooked. Thirty minutes later you’re walking out of the store with $300 worth of makeup that 30 days later you won’t even be wearing and will sit in the bottom of your drawer with the rest of your wasted purchases. But, there’s no reason why the story has to end like this. Makeup is fun and it’s natural to get caught up in the moment.

You really can have it all — all the fun and end up wearing all those new colors, if you take a moment to think before you act.

Just ask yourself these basic questions:

WHEN:

It’s best to make major makeup purchases when you’ve planned to do so. Spur-of-the-moment makeup purchases are almost always a waste. If you find yourself unexpectedly sitting at a counter getting your makeup applied, just say no! Chances are you won’t miss what you didn’t purchase and you can always return the next day or even next week and buy something after you’ve had a chance to consider it first.

WHERE:

By nature, makeup counters in stores are public. It can be intimidating or even embarrassing to have so many people watching while you have it done, with everyone waiting to see what you will do. It often seems like the simplest thing is to just say yes and buy as much as you can afford — or more so! If you really want makeup advice and a more normal setting, book an appointment for a private makeup lesson with a professional.

That way you get more attention, and you can buy — or not — in a more relaxed atmosphere.

WHO:

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Before you sit down in the chair, don’t be afraid to ask who the person is who will be applying your makeup. Obviously, if you’re in a store they want to sell you something, there’s nothing wrong with that. But you should ask them what they’re training and background is. Ideally, you want someone who besides selling, knows about skin care, or nutrition, or some other area of beauty. Makeup is not just something that you artfully swipe on your face — it’s part and parcel of a total beauty package.

Remember your makeup is only as good as the condition and health of your skin underneath.

WHAT:

Know if you are getting a real makeup lesson or if it’s just a makeup application. In a lesson, you will have the opportunity to ask questions and to apply the makeup yourself so the expert can guide you and you will know that you can do it yourself before you get home. This is not the same as someone applying makeup on you and telling you what they are doing.

It is often well worth it to pay for a makeup lesson since you will end up making smarter makeup purchases and actually wearing what you buy.

The few dollars spent on a lesson will save thousands over time.

WHY:

There are many makeup looks for every woman. You’ll have the most fun and get the most out of it if you ask for something specific, whether you need something to wear to work, or for a special party or event, or for something fast but glamorous when you’re running out of the gym. Big shots and actresses have personal makeup artists that help them feel glamorous and special.

That's where I come in, I help the average woman feel special and pampered without any morning-after regrets.

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Contact DeeVa Beauty today for your personal and private makeup lesson. 908.247.0244

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